I’ve changed up my website – yet again. I get inspired by the muse called ‘Change’. She is my constant companion. I read a LOT of blogs and follow a few people religiously to learn how to focus my business. I’m reading time and time again about how I need to find a ‘niche’ (neesh or nitch? your call).
So why the SCUBA photo? It epitomizes trust. The photo on my home page is of our daughter and me as we navigate the Caribbean waters as ‘buddies’. My husband must have been our third buddy taking the photo. The buddy system is very important (very very very!) because that person is able to tell if you are in trouble even when you know you’re not. It is stressed in the extensive classes (book and in-water) that you should never ‘go it alone’. To whom or where do you turn when you get in trouble? And trouble can be defined as a tiny leak in any of your seals or getting hung up on fishing line or running low on air, or even warning the photographer that there is a better photo opp behind them…
It’s very easy to get distracted by the beauty of nature and wind up in a new place away from your group. Our daughter got her certification at 10 years old, so keeping her focused was a bit challenging the first few dives, but with education and experience, she learned to respect the rules if not for her sake, for her buddy’s sake. Just so you know – you CANNOT just go straight to the surface from 80 ft without stopping (read Safety Stops).
Hence my new tagline (for now): “For those who understand you can’t go it alone.” Is this the perfect niche? I’m sure Jason and Gene would say emphatically ‘NO’, but for now, it’s a journey until I find what resonates in my world and my clients’ world.
Note: apologies to my grammar King/Queen friends for the overuse of the word ‘very’ – sometimes you have to step over the lines of grammar to invoke a little groan or a smirk 😉 – a little help please on ‘clients’ on the last sentence… Monica…Meryl….??